The largest billboard companies in the U.S. include Lamar Advertising, Clear Channel Outdoor, and Outfront Media. These leading companies dominate the outdoor advertising market, which generated $10.2 billion in 2024. Experts predict that this market will expand to $16.5 billion by 2030, with an annual growth rate of 8.4%.
This growth presents a fantastic opportunity for you to collaborate with these largest billboard companies as a B2B printing service provider. They require dependable, high-quality printing for their expanding campaigns. By supporting them, you can establish yourself as a vital partner in their success.
Key Takeaways
Big billboard companies like Lamar, Clear Channel, and Outfront need fast and good-quality printing services.
Learning what each company needs can help you create a better plan and show how your services fix their problems.
Offering flexible printing that works for local ads makes your services more useful to these companies.
To build strong partnerships, match your delivery times with their schedules and help solve any technical problems.
Sharing your past work and using facts to show your skills will help them trust you and choose you as their printer.
Largest Billboard Companies in the U.S.
Lamar Advertising Overview
Lamar Advertising is one of the biggest billboard companies in the U.S. They offer many advertising options like digital billboards, airport ads, and transit ads. In Q2 2024, Lamar earned $539.1 million, which is 4.5% more than before. This shows they are doing well in both digital and regular billboard ads.
The company added 103 new digital billboards, helping them create better campaigns. Their billboard revenue grew by 3.2%, reaching $400.5 million. Lamar leads the industry with smart ideas and efficient work. They made $265.0 million in Adjusted EBITDA, proving they manage their business well and earn strong profits.
If you want to work with Lamar, focus on their need for great printing services. They look for partners who can match their growing digital ad needs. Lamar’s focus on new ideas and growth makes them a great choice for B2B printing providers who deliver reliable results.
Clear Channel Outdoor Overview
Clear Channel Outdoor has been in the advertising business for over 100 years. Their ads reach 130 million people every week in over 65 markets. They use advanced tools like dynamic content systems to make their ads more effective.
The company uses data about how people behave to improve their ads and measure success. This helps them target specific groups of people very accurately. Clear Channel Outdoor’s wide reach and smart partnerships make them one of the top billboard companies in the U.S.
To pitch your printing services to Clear Channel Outdoor, show how you can support their data-based campaigns. Offer solutions that are flexible and can handle large-scale needs. Highlight your ability to deliver high-quality printing across many locations, matching their big network and high standards.
Outfront Media Overview
Outfront Media focuses on big ads like bulletins, digital billboards, and transit ads. They also offer street furniture and special formats to help advertisers connect with people in unique ways. Outfront Media’s creative ideas make them a leader in outdoor advertising in the U.S.
The company uses new digital tools and 5G technology to create modern campaigns. They stay ahead by adapting to trends like smart cities and other innovations.
When pitching to Outfront Media, show how you can meet their different printing needs. Prove you can handle big projects and also create special formats. This will show you are a dependable partner for their creative advertising projects.
How Big Billboard Companies Run National Ad Campaigns
The biggest billboard companies in the U.S. are great at running national ad campaigns. They use smart tools and strategies to manage ads across many locations. This helps them keep their messages clear and impactful everywhere. Learning how they work can help you match your B2B printing services to their needs.
Managing Ads in Many Places
These companies make sure their ads look the same everywhere. They use central systems to control designs and messages. This keeps things consistent while allowing changes for local areas. For example, a store might use the same logo but add local deals. Your printing services can help by making high-quality prints that fit each location perfectly.
Using Data to Improve Campaigns
Data is very important for running big ad campaigns. Billboard companies study data about who sees their ads and how they react. This helps them choose the best places for ads and check how well they work. If your printing services can work with their data plans, they’ll see you as a helpful partner.
Here’s a simple table of what they focus on:
What They Do | Why It Matters |
|---|---|
Check Performance | See how well ads reach people and fit their audience. |
Look at numbers like views, clicks, and sales to measure success. | |
Collect Audience Data | Learn about who sees the ads and how they respond. |
Watch Social Media | Track likes, shares, and comments to see how ads spread online. |
Keeping Up with Digital Changes
Digital billboards have changed how ads are managed. They let companies update ads quickly and add cool features like animations. This helps them react fast to trends or events. You can support this by offering creative printing ideas that mix traditional and digital styles.
Making Campaigns Work Well
To make sure campaigns succeed, billboard companies track important numbers like views and clicks. They also check social media to see how people talk about their ads. If you understand these numbers, you can show how your printing services help them reach their goals.
By matching your services to what these big companies need, you can become a trusted partner. Focus on giving them reliable quality, handling big projects, and offering fresh ideas to meet their changing needs.
What Billboard Companies Need from Print Suppliers
Printing Large Quantities and Fast Delivery
Billboard companies need suppliers who can print a lot quickly. You must show you can handle big orders without losing quality. These companies run campaigns in many cities or states, needing thousands of billboards printed and delivered on time.
Tip: Show how you can deliver to many places fast, even with tight schedules.
Using advanced printers and managing your supply chain well will help you stand out. If you can make production and delivery smooth, these companies will see you as a great partner.
Custom Printing for Big Campaigns
National campaigns often need different designs for different areas. For example, a restaurant might promote one meal in one state and another meal elsewhere. You need to offer printing that can adjust to these needs.
Offer choices for custom designs.
Be ready to handle last-minute changes.
Use tools to make customizing easier.
By providing flexible printing, you’ll help billboard companies keep their ads consistent while adjusting for local audiences. This will make your services very valuable.
Same Quality Everywhere
Billboard companies care about their ads looking the same everywhere. Whether in New York or Los Angeles, the prints must match perfectly. You need to promise the same high quality for all prints.
Note: Use top materials and color-matching tools to keep prints consistent.
Set up a system to check every print before it’s sent out. If you can keep the quality the same everywhere, these companies will trust you and want to work with you long-term.
By focusing on these three things, you’ll become a trusted and important print supplier for billboard companies.
How to Pitch Your B2B Printing Services
Finding the Right People
To pitch your printing services well, you need to reach the right people. Billboard companies have many departments, but key decision-makers include procurement managers, marketing directors, and operations teams. These people choose vendors and make sure campaigns run smoothly.
Start by learning about the company’s structure. Look for people managing supply chains or advertising operations. Use LinkedIn or company websites to find these contacts. Once you identify them, adjust your message to match their roles.
Tip: Use networking sites to connect with decision-makers. Share ideas about how your services solve their problems.
When contacting them, focus on building trust. Show your experience with big printing projects and meeting tight deadlines. Decision-makers want partners who are reliable and skilled.
Creating a Unique Offer
A good offer shows how your services solve billboard companies’ problems. To make one, learn about their challenges and goals. They need fast delivery, consistent quality, and solutions for big campaigns.
Use research to support your claims. Here’s a table of helpful insights for your pitch:
Focus Area | Details |
|---|---|
Market Growth | Print advertising is growing, creating new chances. |
Expansion Trends | Both digital and regular billboards need dependable printers. |
Different Needs | Transit ads and digital displays require custom solutions. |
Local Printing | Companies target regions, so localized printing is important. |
Competitor Knowledge | Knowing competitors helps you stand out. |
New Opportunities | Eco-friendly printing and new materials can make you unique. |
Your offer should cover these points. For example, show you can handle big orders while keeping quality high. Highlight your advanced printing tools for fast delivery.
Note: Adjust your pitch for each company. If they focus on digital billboards, mention your skills in high-resolution printing for digital displays.
Showing Success with Examples
Examples of past work help build trust. They show how your services helped others succeed. When sharing examples, focus on clear results and real challenges.
Here’s a table of metrics that matter to billboard companies:
Metric | What It Shows |
|---|---|
Using the right tools to lower costs. | |
Better Productivity | Helping staff work faster and smarter. |
Quick Adjustments | Responding faster to market changes. |
Strong Data Security | Solving IT safety concerns. |
You can also share how you fixed specific problems, like:
Improving how clients manage their operations.
Helping remote teams work better with smooth processes.
Delivering top-quality prints to many locations.
Include quotes from happy clients. Their words make your claims more believable. Use their feedback to show how your services improved their campaigns.
Tip: Keep examples short. Focus on the problem, your solution, and the results. Add charts or pictures to make them interesting.
By finding decision-makers, creating a strong offer, and showing proof of success, you can make your printing services the best choice for billboard companies.
Building Long-Term Relationships with Billboard Companies
Matching Print Delivery to Construction Timelines
Billboard companies need materials delivered at the right time. Their construction schedules decide when printed items are required. You can build trust by syncing your delivery with their plans.
Learn about their project timelines. Ask for detailed schedules and key dates, like installation or campaign starts. Use this info to organize your production and delivery steps.
Tip: Offer flexible delivery options for last-minute changes. This shows you care about their success.
Use tools like tracking systems or scheduling software to improve logistics. These tools help you deliver on time and avoid delays. When you meet deadlines consistently, billboard companies will see you as dependable.
Providing Help with Technical Issues
Problems can happen during billboard setups or updates. Printed materials might need changes to fit structures or weather. By offering help with technical issues, you add extra value for billboard companies.
Train your team to fix common problems, like resizing prints or making them last in tough weather. Give them tools and knowledge to solve issues fast.
Create a support team for big campaigns.
Visit sites to check if prints are installed correctly.
Share tips to keep printed materials in good condition.
Note: Helping clients proactively builds trust and reduces their worries.
When you offer more than printing and delivery, you become a full-service partner. Billboard companies will value your skills and reliability, making them want to work with you again.
By syncing delivery schedules and solving technical problems, you can create strong relationships with billboard companies. These actions show your dependability and dedication to their success.
Case Study: Working with a Big Billboard Company
Campaign Goals and Problems
Commoot teamed up with VisualFizz to change how people see outdoor ads. The campaign had some tough problems that needed smart ideas to solve. Commoot used truck trailers as moving billboards, which made things tricky compared to regular billboards. They needed creative plans to market on the move and grab attention from people on the go.
VisualFizz helped Commoot handle these challenges. They made branding rules to keep the ads looking the same everywhere. They also planned a strategy to make Commoot stand out as a top company in the field. Social media was a big part of the plan, helping them reach more people and spread their message.
This teamwork showed how smart thinking and good planning can solve problems in new types of advertising. By facing these issues directly, Commoot grew stronger in the tough outdoor ad market.
Results and Lessons Learned
The campaign showed clear results that proved the partnership worked well. Important numbers helped measure how successful it was:
KPI | What It Measured |
|---|---|
Quick changes | Adjusting plans fast using current data to get better results. |
Audience interest | How much people liked and interacted with the ads. |
Action rates | How many people did what the ads wanted them to do. |
These numbers showed how the campaign connected with people and made a difference. Quick changes helped Commoot improve their plans and get better results. High interest showed people liked the ads, and strong action rates proved the ads worked to get people to respond.
The lesson for you is simple: partnerships work best when you mix smart ideas with clear goals. Focus on being flexible, keeping people interested, and getting real results. This will help you show billboard companies that your printing services are a great choice.
Big billboard companies like Lamar, Clear Channel, and Outfront need reliable printers. To offer your printing services, start by earning their trust. Use good reviews and recommendations to show your value. Make your website helpful with live chat and special pages for visitors. Join online groups and try creative ways, like testing different messages, to get noticed. By improving your methods and matching their needs, you can become an important partner for their success.
FAQ
What do billboard companies want in a print supplier?
Billboard companies need suppliers who are dependable and fast. They want high-quality prints and quick delivery. Handling big orders and keeping quality the same everywhere is also important.
Tip: Show you can meet deadlines and deliver perfect prints.
How can I make my pitch stand out?
Focus on fixing their problems. Offer solutions that work for big campaigns. Share examples of your past work and show you can keep quality high.
Adjust your pitch to fit their needs.
Highlight your advanced printing tools.
Should I offer eco-friendly printing?
Yes, many billboard companies like eco-friendly options. Using green materials and methods can make your services more attractive.
Note: Show your focus on sustainability in your marketing.
How do I reach decision-makers at billboard companies?
Start by learning how their company is set up. Use LinkedIn or their website to find managers or directors. Make your message personal and focus on their needs.
Build trust by networking professionally.
Share success stories from your past work.
What should I include in my pitch?
Your pitch should have:
Key Part | Why It’s Important |
|---|---|
Value Proposition | Explains how you solve their problems. |
Case Studies | Shows proof of your skills. |
Delivery Capabilities | Proves you can meet tight deadlines. |
Keep it short and easy to follow.
